Beautifi-65 was initiated by Johnny Webb, co-chairman of the Operation PRIDE Board of Directors, as both a beautification project and an economic development project. By creating two stunning entryway signs into the city and installing black, four plank fencing and landscaping along the interstate and the exits into the city, the project invites the travelers along I-65 to come into the city and enjoy our many restaurants, hotels, and other sites. Once they leave the interstate they are enveloped by our beauty and community pride and may decide to further investigate what our area has to offer.

To date, 100% of the multimillion Beautifi-65 project has been funded by the citizens and businesses of the area. No federal, state, or local funds have been used for this project.

Beautifi-65 Testimonial Video

Aerial Footage